Ray Ban Celebrates Aviators Launch With Iggy Pop, The Virgins And More
This week we announced that Ray-Ban was debuting some new tweaks to its iconic aviator frames, but what’s a proper announcement without a seriously celebratory fête?
Ray-Ban took to Williamsburg – specifically Brooklyn’s Music Hall – with its troupes of campaign models including Iggy Pop and The Stooges, new wave group The Virgins and on-the-rise classic rock group Free Energy. Each band was selected for their contemporary embodiments of the 1970s rock sound, and also as ideal representatives of everything the aviator frames signify – namely old school aviation and a modern, understated cool.
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